I was watching the show “What would you do” the other night. During this show the actors were in a casino and had other patrons sitting beside them at the bar. One of the actors found a wallet and leaned over to a couple in particular.

They were an unassuming couple a man and a woman in their mid to late twenties. The actor pulled out a wallet and proceeded in trying to convince them to keep the money and wallet. A few minutes passed and a gentleman came walking up and asked the bartender if anyone had found the wallet.

The other actors looked at the couple and asked them to “keep it quiet”. They would split the money with them. Upon this the gentleman took the wallet and quickly handed to the man looking for his wallet.

John Kinounus walked out immediately after this and asked why did you do this? He explained he had to; it was the right thing to do.

Integrity what a small word that has so much impact in the world we live in together. Where does it come from? Is it something that others determine? Is it something that is individual to the person? Why is it so important?

The dictionary describes integrity as possession of firm principles: the quality of possessing and steadfastly adhering to high moral principles or professional standards.

It is in fact integrity that makes a society function and is an internal process. Integrity and moral codes are an internal process and you must determine what this moral code means to you.

We may think that it is not important to speak up when we feel something is wrong or just ignore it and go on with our lives it can have an impact. The truth is invariably our decision is integral to the creation of our true selves.

We will eventually need to answer to ourselves and if we do not live life with the integrity of self it can have a negative impact on our physics. Doing “the right thing” may seem difficult at the time that a situation or moral dilemma occurs but the reality is that when we step out beyond our comfort zone and do the right thing everyone benefits including ourselves.

During this episode of “What would you do” many others were tested and some decided to ignore the situation and when asked why many responded that it was just easier but they had remorse when looking back.

The reality of this is it may be easier at that moment but the repercussions will eventually influence your own ability to look within yourself with integrity. Integrity and “doing the right thing” is important to trusting yourself and where you are in society.

This is not to say that you should follow someone else’s moral code but that you should look within and follow your own moral code. Living life with integrity in the end builds self-esteem and the ability to believe in you.

So the next time you are faced with a moral dilemma step out and look at this and “do the right thing”. Living with integrity can be a super booster to your self-esteem and your inner confidence and the bottom line of your business.

Here’s To Your Success,

Until next time!

Prosperously yours,


P.S. Remember The Buck $tarts Here

Jerry Scicchitano
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.