Who are you, anyway? Before you answer this question you will need to define yourself, identify who you are.

There are so many ways in which you can define yourself.

You may describe yourself by:

  • Your emotions (I’m a lover, I’m peaceful, I’m intense)
  • Your profession (I’m an attorney, I’m a doctor, I’m a priest)
  • Your title (I’m Executive Vice President, I’m CEO)
  • Your income (I’m a millionaire)
  • Your role (I’m a mother, I’m the eldest of five girls)
  • Your behaviors (I’m a gambler, I’m a player)
  • Your possessions (I’m a Beemer owner)
  • Your metaphors (I’m king of the hill, I’m low man on the totem pole)
  • Your feedback (I’m worthless, I’m special)
  • Your spiritual beliefs (I’m Jewish)
  • Your looks (I’m beautiful, I’m ugly, I’m old)
  • Your accomplishments (I’m the 2010 Menchville High Homecoming Queen, I’m the captain of the football team)
  • Your past (I’m a failure, and even what you’re not (I’m a quitter)

 Your friends and peers identity often tends to affect you as well. Take a good look at them who you believe they are is often a reflection of who you believe you are. (If they are sensitive, there is a good chance you see yourself as being sensitive also.) Do you look to your past, present, or the future to define who you truly are?

When you are looking to answer the question Who Are You – you need to be in a relaxed, safe, and curious frame of mind. Put yourself away from all distractions find a nice quite place if not you will not get the answers you need.

So now you are in your own little quiet place.

  • Take a deep breath in, relax and leave the breath out (do this several times.)
  • Let your mind be curious – not fearful, not concerned, not looking for perfection or for anything in particular.
  • Just ask yourself, “Who am I”
  • Write down the answer
  • Then ask it again. Each time you ask it write down whatever surfaces
  • Keep probing deeper and deeper
  • Continue to ask yourself until you find the description of yourself that you have the strongest conviction about how you define yourself. (This may take several sessions of doing this behavior) Make time to do this exercise if you truly want to define who you are.

How you define yourself?

  1. What is the essence of who you are?
  2. What metaphors do you use to describe yourself?
  3. What roles do you play?

Often if you don’t create this safe and curious state, all of the fears and hesitations about your identity will keep giving you inadequate answers. For example if out of the blue you ask a friend – Who are you? Without them being in a quiet state of mind you probably get one of two responses: A blank stare or a surface-level answer.

Let me say I feel you do know who you are. You can come up with the answer if you take a few minutes to brainstorm right now. But you must trust yourself to let whatever answers come out of you just flow, and write them down.

What is the benefit of knowing who you are? It is the ability to instantaneously shape all of your behaviors. So before we go any further take a few moments to answer the question “Who Am I?”

Here’s To Your Success,

Until next time!

Prosperously yours,

 Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
(757)-810-0208
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

You lead a busy life. You probably have a job, a family, hobbies, relatives, community activities, and many more that I can’t even imagine. You pursue lots of stuff.

You can easily get caught up in all these pursuits and think you are aiming at being happy. I mean you do all these things, keep all your commitments, make more appointments, because you think this is what it means to be happy. “I must be on the road to happiness; I have all this to do.”

But you are not happy. You may even be miserable – the farthest thing from happy. What’s wrong?

You have gotten caught up in the pursuit of your pursuits. You have left no room for happiness. Please don’t mistake me. I find nothing wrong with pursuing legitimate and positive goals, keeping relationships vibrant and participating in a healthy community. But these can keep you from your ultimate goal – happiness.

Of course there are only so many hours in a day and only so many days in a week, etc. What you do with them is entirely up to you.

But if you really want to be deeply and constantly happy, you must slow down a little, at least, and find time for happiness. The choice is yours as it always is. You are leading a good life now. Do you want it to be even better by having a great and consistent sense of well-being?

Then you need to do something different. Yes, that’s obvious, but are you going to do something different or did you just want to point out to me that it is obvious? You actually have to pursue happiness.

So, that may mean you will have to give something else up. In order to have the sense of well-being that you want, sometimes called happiness, you actually have to do something that leads to that well-being. For example, you will need to set aside time to just relax, take a time out from other pursuits to quiet your mind and spirit. To empty your mind, to think about nothing, to make contact with the All There Is.

You can see, I’m sure, that this entails letting go of something lesser in order to gain something greater. What is lesser is for you to determine, not me for you. But you see this is a deliberate choice you need to make.

Suppose I am going on a trip and I can have only one suitcase. Everything I need for that trip must, must, fit in that one bag. I am going to a place where I cannot buy anything I might have left behind when leaving for the journey. I must pack very carefully. The bag will only hold so much.

What do you take?

What do you leave behind?

This is what you must decide when dealing with your pursuits.

You can’t have your cake and eat it too.

Here’s To Your Success,

Until next time!

Prosperously yours,

 Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
(757)-810-0208
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

Carrie Miller relished the idea of relaxing after a demanding day. But before she even switched gears, her five year old daughter, Savannah, was begging her to read her a story. How could she say no?

But Miller thought she could buy a few moments to herself. She found a picture of the world in a magazine and tore the picture of the world into several pieces and gave them to Savannah asking her to reassemble the picture before they read a story together.

A short while later much sooner than Miller had anticipated her daughter returned with the picture of the world accurately pieced together. Miller asked how she did id it so quickly. Savannah explained that she’d found a picture of a little girl on the back side of the page, and “When I got the little girl together, the whole world came together.”

The little girl had started with what she could recognize and understand and worked outward from there. Adapted from “PepTalk” J. David Miller

In our personal and business lives we often hit upon stumbling blocks or arrive at a plateau not knowing what to do next. Often this leads to holding pattern or work stoppage. Depression may set in – now is the time to do as little Savannah did – start with what you recognize and understand and work outward from there.

 Not a bad way for anyone to get their world together.

Here’s To Your Success,

Until next time!

Prosperously yours,

 Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano

Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

Your working in a job that pays you well and your title is very uplifting. But you are miserable you think is this the way I want to spend the rest of my life? Sit back for a few minutes close your eyes and imagine what it would be like without that job. Run that little movie of your life over and over for a few days.

For many people they feel that happiness is “pressing all the right buttons”

  • Getting a good education
  • Finding a good paying job with great benefits
  • Living in a large house
  • And parking the sports car in the front yard

No – joy is not a product, it is a by-product. You let something good into your life, something kind and happiness just walks right in and sits down.

The last time you were happy, really happy was it at work? More likely, it was a day on which you were doing something that had you so involved that you didn’t even stop to eat lunch, and didn’t want to stop for dinner.

So what is one to do?

Do you stay because you don’t want to lose all the benefits that you have earned over time? Or do you move on and pursue your fantasy whether it is – a different career, more education, starting your own business, writing the book you have been contemplating for several years. Only you can make that decision.

Finally, about confidence, there are no tricks here, and no shortcuts. We all must strive for our own personal freedom and meaningful direction. You can’t control your past but you are in control of your future.

  • Evaluate the situation
  • Figure out if your goals are achievable
  • Clarify your motives

Change is enticing and terrifying but once you make it your life will be changed forever.

Here’s To Your Success,

 

Until next time!

Prosperously yours,

 Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

One evening a grandson was talking to his grandmother about current events.   The grandson asked his grandmother what she thought about the shootings at schools, the computer age, and just things in general.   The Grandmother replied, “Well, let me think a minute,

I was born before:

television penicillin polio shots frozen foods Xerox contact lenses Frisbees and the pill

 There were no:

credit cards laser beams

or ball-point pens

Man, had not yet invented:

pantyhose

air conditioners

dishwashers

clothes dryers and the clothes were hung out to dry in the fresh air

and man hadn’t yet walked on the moon

Your Grandfather and I got married first, and then lived together, every family had a father and a mother.   Until I was 25, I called every man older than me, “Sir.”   And after I turned 25, I still called policemen and every man with a title, “Sir.”   We were before gay-rights, computer-dating, dual careers, daycare centers, and group therapy.   Our lives were governed by the Ten Commandments, good judgment, and common sense.   We were taught to know the difference between right and wrong and to stand up and take responsibility for our actions.

Serving your country was a privilege; living in this country was a bigger privilege.   We thought fast food was what people ate during Lent.

Having a meaningful relationship meant getting along with your cousins.   Draft dodgers were those who closed front doors as the evening breeze started.   Time-sharing meant time the family spent together in the evenings and weekends — not purchasing condominiums.

We never heard of FM radios, tape decks, CD’s, electric typewriters, yogurt, or guys wearing earrings, let alone the internet.   We listened to Big Bands, Jack Benny, and the President’s speeches on our radios.   If you saw anything with Made in Japan ‘ on it, it was junk.

The term ‘making out’ referred to how you did on your school exam.   Pizza Hut, McDonald’s, and instant coffee were unheard of.

We had 5 &10-cent (5 and dime) stores where you could actually buy things for 5 and 10 cents.   Ice-cream cones, phone calls, rides on a streetcar, and a Pepsi were all a nickel.   And if you didn’t want to splurge, you could spend your nickel on enough stamps to mail 1 letter and 2 postcards.   You could buy a new Ford Coupe for $600, but who could afford one? Too bad, because gas was 11 cents a gallon.

In my day:

“grass” was mowed,

“coke” was a cold drink, “pot” was something your mother cooked in and “rock music” was your grandmother’s lullaby. “Aids” were helpers in the Principal’s office, “chip” meant a piece of wood, “hardware” was found in a hardware store and. “software” wasn’t even a word.   We were the last generation to actually believe that a lady needed a husband to have a baby. We volunteered to protect our precious country. No wonder people call us “old and confused” and say there is a generation gap.   How old do you think I am?   Read on to see — pretty scary if you think about it and pretty sad at the same time.

Are you ready?????    This woman would be only 61 years old. She would have been born in late 1952.

G IVES YOU SOMETHING TO THINK ABOUT DOESN’T IT?

What can you spend some time developing or improving on that people born today could say they didn’t have 50 years ago? Go for it!  PASS THIS ON TO ANY OTHER “OLD ONES.” BECAUSE THE YOUNG ONES WOULDN’T BELIEVE IT.

Here’s To Your Success,

Until next time!

Prosperously yours,

 Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano

Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

To be successful in your business you must Educate Your Customers/Clients. People want facts, not fairy tales. Give people the reasons why they need your offer, and be compelling. Inform them with the specifics and then lead them to action.

Many business people sell on price, which usually results in a business with poor margins for a lot of work. I’ve found that price is a deciding factor in many sales situations, yet other factors are just as important. Terms, guarantees, and benefits can often overshadow price. You have to determine who your market is and address it. Just merely selling on price is not always the solution. If you do sell on price, tell people why you can do so:

  • Is it lower overhead?
  • Better buying strength?
  • Maybe you’re the manufacturer and you can sell direct without the middleman markup.

If you sell on quality, educate your customer or client on the steps that you take to insure quality. Be specific and not vague. The point here is that people want to know what the heck they’re paying for in order to make a valuable buying decision. If they don’t know, it’s hard to justify their decision.

Inform and educate with specifics and you’ll have a much better chance for success in selling whatever you choose to sell.

Here’s To Your Success,

Until next time!

Prosperously yours,

Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

Spirit Do You Have It Or Not?

This is taken from Grandma’s List where she compares how you feel:

When you do not have the Spirit             And when you do have the Spirit

  • You feel unhappy, depressed,                             You feel happy and calm confused, frustrated
  • You feel heavy, full of darkness                          You feel full of light
  • Your mind is muddled                                          Your mind is clear
  • Everything bothers you; you’re                          Nobody could offend you

on the defensive

  • You easily become discouraged                           You feel confident in                                                                                   everything you do
  • You become secretive, sneaky,                             You wouldn’t mind everybody

evasive                                                                        seeing what you do

  • You want to be alone. You avoid                           You feel outgoing, eager to be

other people, especially your family                      with people

  • You are envious of others                                         You are proud of others
  • You are critical of others, especially                       You want to make others happy

your family                                                                   and bring out the best in them

  • You wish you had another                                         You feel you can magnify any

job, or no job at all                                                      calling

  • You wonder if life is really worth it            Your glad to be alive

After looking at these statements how are you feeling? ______________________

__________________________________________________________________

Do You Have The Spirit? ___________________________________

If you don’t what will you do to rekindle the Sprit? __________________________________________________________________

Here’s To Your Success,

Until next time!

Prosperously yours,

Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
(757)-810-0208
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

Here’s why you should think for yourself!

Only you know what you are capable of doing – and what you like and dislike. So why settle on somebody else’s capabilities or tastes as your own?

There usually is at least one member of a group who tries to bully the rest into following his or her lead. This person isn’t necessarily a Leader. It is simply a matter of being the loudest or most persistent in extolling the virtues of his or her choices of action.

Many folks who don’t necessarily agree with these choices but “go along for the ride” because they don’t want to face up to the wrath of the more aggressive person. Often they will even do things they’d rather not do.

Nobody wants to be known as a “maverick.” But, on the other hand, why allow yourself to be restricted by somebody else’s limitations or desires?

Think it through for yourself. If some activity is planned that isn’t to your liking, you actually have at least three choices:

  1. Go along with it.
  2. Try to convince the group to see it your way instead.
  3. Break off and do your own thing.

It can happen in a work environment that employees establish a leader whose quality of work and work output becomes the standard of comparison. This can be a good thing if this individual sets high standards. But it can be disastrous if he or she sets low standards.

You want to be judged on your own capabilities. So why not see just how far you can push yourself. Set your own standards. Don’t settle for anything less than your best.

Columnist Sydney J. Harris wrote the following concerning a trait of the great:

“However diverse their talents, temperaments and differences, all great achievers have one trait in common: They never bother to compare themselves with other men, but are content to run their own race on their own terms.” (Clement Communications)

This sounds like good advice, doesn’t it?

Here’s To Your Success,

Until next time!

Prosperously yours,

Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

Finally, one of the product categories that I really like are products that relieve pain. These products have been around for a long time. Remember the stories about traveling medicine shows that started out in the Wild West? They sold predominately on the premise of relieving pain instantly, no matter what your pain was. Did some of these products work? Well, I don’t know for sure whether they worked or not, but I do know that the market place and the need for products that relieve pain hasn’t diminished with time. Frankly, I don’t see that need going away in the future. I think that as we look ahead into the future, more and more products will be introduced to make us feel better and relieve pain. Pain is something that is a part of life for many people. Most people would rather live without pain if they can find a solution for it. The agony of living with pain makes it difficult for them to enjoy life.

If people can get relief from pain simply and easily without going through an operation and your product really does work, chances are you’ve got an incredible direct response product. One of the things to consider in the pain category are products that are already selling successfully, but can be repackaged and offered under your own label.

All the categories of proven direct response products that I’ve mentioned in the past few posts have huge markets available with proven track records. I don’t see these markets going away. I believe these markets will get better in direct marketing for two reasons.

  • First, you’ll have more people to sell to
  • Second, their desires and emotions won’t change.

If the product that you select solves a problem quickly and easily for a lot of people, then you have the opportunity to make a lot of money quickly.

I hope that the past few posts gave you some insight into what I feel will work and what doesn’t work in direct marketing.

Here’s To Your Success,

Until next time!

Prosperously yours,

Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

The next category that I really enjoy talking about products that make people look better and feel better. Let’s face it, when we look better and we feel better, life is great. It’s easier to approach things when you look and feel good. That’s why, for years, the category of looking and feeling better has been extremely successful. Think about this. Women will spend hundreds of dollars for cosmetics over the course of a year. Why? Are they good for them? In many case, they probably aren’t. They are told that they are, but some of them contain harsh chemicals. Will they make them look better? Absolutely. Most women will tell you that they look a lot better with their makeup on than with their makeup off. I think a lot of men would agree. In fact we are seeing more feel good products entering the market for men. Our society and many other societies throughout the world are conditioned to seeing women with makeup on and because of that, if their makeup or beauty product does something remarkable, then it really has a chance of being successful as a direct response item.

A great example of these products that are being sold to help reduce skin wrinkles. Now there’s a product that you put in your mouth to strengthen the muscles around this patented product costs about $2.00 to produce and sells for $99.00 retail. That’s a 50 to 1 markup! The cosmetics industry, or the entire “look good” industry, is a multi-billion dollar business and it will only get better.

One of the advantages of products that make people look good is that they are consumable. In other words, once you use them, you need more. The most successful companies in the history of man offer consumable products. To this day that same idea holds true. That’s one great advantage about “look good, feel good” products, they are consumable. You have to either apply them to your body so they will be absorbed, or take them internally. These products lead to long term sales from the same customer. In other words, once you get a customer (if your product does what you promise it will), they’ll continue to buy your product.

“Feel good products” are the same way. I believe “feel good products” are becoming more and more popular. More people are becoming educated about how they can feel better and prevent having a great deal of sickness through proper nutrition, we want to feel good, but don’t want to go through a lot of effort. Again, it’s a common problem. Everyone wants to feel good.

Nothing is easier than opening your mouth, dropping in a pill and drinking a glass of water to swallow it. That’s why this particular market place is really exploding. As a matter of fact, the fastest growing companies in mail order are the ones that either sell “look good” or “feel good” products. Why?

  • Well, as I said, consumption has a lot to do with it
  • The other big factor is the ease of buying these products through the mail

You don’t have to go to a store. You don’t have to wait in line.

Another opportunity in the “look good, feel good” category is hair products. This goes back awhile but was a direct response product that actually was a spray. It made hair that was thinning appear to grow back in. This product was actually a spray paint of sorts made up of colorizing agents and baby powder. It adhered to the follicles on your head. The person that had a patch of baldness actually appeared to have hair growing in with this product. This product is a consumable product and it’s had some reasonable success, as funny as it may seem.

Service businesses that solve men’s or women’s baldness have been very successful. And again, these products are somewhat consumable in the sense that if you have a hair transplant, depending on the type of transplant you have, you may have to go back for periodic checkups and rejuvenation of the hair transplant. All of these products and the success of the products in this category deal with our emotional desire to look good and feel better.

You can sum it up in one word—VANITY

We all want to have that result of:

  • Looking good and feeling good
  • Immediately
  • With very little effort

Our final post tomorrow on direct marketing success will deal with products that relieve pain.

Here’s To Your Success,

Until next time!

Prosperously yours,

Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
(757)-810-0208
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.