Archives for posts with tag: money

I was watching the show “What would you do” the other night. During this show the actors were in a casino and had other patrons sitting beside them at the bar. One of the actors found a wallet and leaned over to a couple in particular.

They were an unassuming couple a man and a woman in their mid to late twenties. The actor pulled out a wallet and proceeded in trying to convince them to keep the money and wallet. A few minutes passed and a gentleman came walking up and asked the bartender if anyone had found the wallet.

The other actors looked at the couple and asked them to “keep it quiet”. They would split the money with them. Upon this the gentleman took the wallet and quickly handed to the man looking for his wallet.

John Kinounus walked out immediately after this and asked why did you do this? He explained he had to; it was the right thing to do.

Integrity what a small word that has so much impact in the world we live in together. Where does it come from? Is it something that others determine? Is it something that is individual to the person? Why is it so important?

The dictionary describes integrity as possession of firm principles: the quality of possessing and steadfastly adhering to high moral principles or professional standards.

It is in fact integrity that makes a society function and is an internal process. Integrity and moral codes are an internal process and you must determine what this moral code means to you.

We may think that it is not important to speak up when we feel something is wrong or just ignore it and go on with our lives it can have an impact. The truth is invariably our decision is integral to the creation of our true selves.

We will eventually need to answer to ourselves and if we do not live life with the integrity of self it can have a negative impact on our physics. Doing “the right thing” may seem difficult at the time that a situation or moral dilemma occurs but the reality is that when we step out beyond our comfort zone and do the right thing everyone benefits including ourselves.

During this episode of “What would you do” many others were tested and some decided to ignore the situation and when asked why many responded that it was just easier but they had remorse when looking back.

The reality of this is it may be easier at that moment but the repercussions will eventually influence your own ability to look within yourself with integrity. Integrity and “doing the right thing” is important to trusting yourself and where you are in society.

This is not to say that you should follow someone else’s moral code but that you should look within and follow your own moral code. Living life with integrity in the end builds self-esteem and the ability to believe in you.

So the next time you are faced with a moral dilemma step out and look at this and “do the right thing”. Living with integrity can be a super booster to your self-esteem and your inner confidence and the bottom line of your business.

Here’s To Your Success,

Until next time!

Prosperously yours,

 Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.
Advertisements

Finally, one of the product categories that I really like are products that relieve pain. These products have been around for a long time. Remember the stories about traveling medicine shows that started out in the Wild West? They sold predominately on the premise of relieving pain instantly, no matter what your pain was. Did some of these products work? Well, I don’t know for sure whether they worked or not, but I do know that the market place and the need for products that relieve pain hasn’t diminished with time. Frankly, I don’t see that need going away in the future. I think that as we look ahead into the future, more and more products will be introduced to make us feel better and relieve pain. Pain is something that is a part of life for many people. Most people would rather live without pain if they can find a solution for it. The agony of living with pain makes it difficult for them to enjoy life.

If people can get relief from pain simply and easily without going through an operation and your product really does work, chances are you’ve got an incredible direct response product. One of the things to consider in the pain category are products that are already selling successfully, but can be repackaged and offered under your own label.

All the categories of proven direct response products that I’ve mentioned in the past few posts have huge markets available with proven track records. I don’t see these markets going away. I believe these markets will get better in direct marketing for two reasons.

  • First, you’ll have more people to sell to
  • Second, their desires and emotions won’t change.

If the product that you select solves a problem quickly and easily for a lot of people, then you have the opportunity to make a lot of money quickly.

I hope that the past few posts gave you some insight into what I feel will work and what doesn’t work in direct marketing.

Here’s To Your Success,

Until next time!

Prosperously yours,

Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

The next category that I really enjoy talking about products that make people look better and feel better. Let’s face it, when we look better and we feel better, life is great. It’s easier to approach things when you look and feel good. That’s why, for years, the category of looking and feeling better has been extremely successful. Think about this. Women will spend hundreds of dollars for cosmetics over the course of a year. Why? Are they good for them? In many case, they probably aren’t. They are told that they are, but some of them contain harsh chemicals. Will they make them look better? Absolutely. Most women will tell you that they look a lot better with their makeup on than with their makeup off. I think a lot of men would agree. In fact we are seeing more feel good products entering the market for men. Our society and many other societies throughout the world are conditioned to seeing women with makeup on and because of that, if their makeup or beauty product does something remarkable, then it really has a chance of being successful as a direct response item.

A great example of these products that are being sold to help reduce skin wrinkles. Now there’s a product that you put in your mouth to strengthen the muscles around this patented product costs about $2.00 to produce and sells for $99.00 retail. That’s a 50 to 1 markup! The cosmetics industry, or the entire “look good” industry, is a multi-billion dollar business and it will only get better.

One of the advantages of products that make people look good is that they are consumable. In other words, once you use them, you need more. The most successful companies in the history of man offer consumable products. To this day that same idea holds true. That’s one great advantage about “look good, feel good” products, they are consumable. You have to either apply them to your body so they will be absorbed, or take them internally. These products lead to long term sales from the same customer. In other words, once you get a customer (if your product does what you promise it will), they’ll continue to buy your product.

“Feel good products” are the same way. I believe “feel good products” are becoming more and more popular. More people are becoming educated about how they can feel better and prevent having a great deal of sickness through proper nutrition, we want to feel good, but don’t want to go through a lot of effort. Again, it’s a common problem. Everyone wants to feel good.

Nothing is easier than opening your mouth, dropping in a pill and drinking a glass of water to swallow it. That’s why this particular market place is really exploding. As a matter of fact, the fastest growing companies in mail order are the ones that either sell “look good” or “feel good” products. Why?

  • Well, as I said, consumption has a lot to do with it
  • The other big factor is the ease of buying these products through the mail

You don’t have to go to a store. You don’t have to wait in line.

Another opportunity in the “look good, feel good” category is hair products. This goes back awhile but was a direct response product that actually was a spray. It made hair that was thinning appear to grow back in. This product was actually a spray paint of sorts made up of colorizing agents and baby powder. It adhered to the follicles on your head. The person that had a patch of baldness actually appeared to have hair growing in with this product. This product is a consumable product and it’s had some reasonable success, as funny as it may seem.

Service businesses that solve men’s or women’s baldness have been very successful. And again, these products are somewhat consumable in the sense that if you have a hair transplant, depending on the type of transplant you have, you may have to go back for periodic checkups and rejuvenation of the hair transplant. All of these products and the success of the products in this category deal with our emotional desire to look good and feel better.

You can sum it up in one word—VANITY

We all want to have that result of:

  • Looking good and feeling good
  • Immediately
  • With very little effort

Our final post tomorrow on direct marketing success will deal with products that relieve pain.

Here’s To Your Success,

Until next time!

Prosperously yours,

Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
(757)-810-0208
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

Kitchen products do incredible sales year in and year out. People are always looking for time saving, energy savings or ease of use when they buy kitchen products. For instance, if you are marketing a knife that cuts 50% faster than regular knives, you’ve got a pretty good opportunity to sell a lot of them through direct response. For years the Ginsu knife has been a successful product through direct response.

The reason is simple:

  • It is priced right
  • It solves a common problem
  • It does it fast and it is easy to use

This particular category is one of the great ones to get involved in. I only see it growing in the future. The reason for that is that I believe more and more people want to spend more time at home rather than going out.

At the same time, because we have so many more families working, rather than someone staying at home and cooking, people have less time to prepare great food. Most of the successful kitchen products that you have seen recently on television, in newsprint, or heard on the radio are the products that save time.

Often you will find a terrific product in retail that is not selling well. Usually the reason that it is not selling well is that the public doesn’t know its benefits. It hasn’t been marketed well in the kitchen or housewares industry, but the product is terrific.

So if you are wondering what the next kitchen product to introduce might be, just go to the store. You may discover a terrific product that you haven’t seen advertised but could be perfect for direct response. Is that unlikely? No, not really. It just takes a little looking and remembering that if the product:

  • Solves a common problem
  • Does it fast
  • And is easy to use

It could be a great direct response product.

Tomorrows post will be dealing with the category that I really enjoy talking about the products that make people look better and feel better.

Then looking forward we will finally finish up with the product category that relieve pain.

Here’s To Your Success,

Until next time!

Prosperously yours,

Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

Continuing today’s post with what works in direct marketing lets take a look at self improvement/motivational products. For years people have been wondering what they can do to improve their lives. For instance, people have always wanted to have a better memory. Most people aren’t borne with a great memory. Our mind is something that we have to train. Sure there are people that have great memories for certain things, but if you are like me, there has been a time in your life when you have met someone, and seconds later you have forgotten their name. As a matter of fact, there is a popular course that has been selling for a long time it’s called Mega Memory. It isn’t a premier course that’s breaking new ground, as far as a brand new idea. It is a concept that has been marketed for years.

Why? Because most people have a common problem of not being able to remember people’s names. One of the ads for Mega Memory which has been extremely successful, starts out with “Have you ever met someone before, and immediately forgotten their name, just after you met them?” That ad catches the attention of so many people because it is a common problem. The Mega Memory Course solves that common problem quickly and is easy to implement. Most of the techniques taught in that course are things that anyone can immediately begin utilizing to achieve results, , so that they can use that enhanced memory to improve their lives.

People are interested in making their lives better. I think self-improvement products have a better opportunity for success than ever before because so many people want to live a better life. Life today is much more competitive. This includes our physical, social and business lives. We want to motivate ourselves to be better than ever before. That’s why I believe that self improvement is going to be one of the great growth areas of the future. People are looking for simple techniques that will make their lives better, more rewarding and give them a better perspective on each day.

Just like the diet category, I suggest that you start saving as many ads as possible on self improvement to document and understand why those particular ads are successful.

We will continue the next post with the incredible kitchen products area and why their sales $ucceed year in and year out.

Here’s To Your Success,

Until next time!

Prosperously yours,

Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
(757)-810-0208
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

What Works & What Doesn’t In Direct Marketing

I believe there are three essential ingredients for what works and what doesn’t in direct marketing. If you keep these in mind and apply them in everything that you do, you should succeed in most projects that you undertake, if you have a good offer.

The first and most important thing is to solve a problem. In this day and age people have a wide variety of problems. Let’s face it we all want solutions to our problems quickly and easily.

Solving a problem, whether it’s a problem of time, money or any other problem that you can consider is tantamount to being successful in direct marketing. Frankly, I believe it’s important for any business to solve the problems that people have. Unfortunately, the problem with most businesses (and most marketing efforts) is that the consumer doesn’t understand what’s being offered to them.

  • You have to understand people
  • Identify the problem they have
  • And solve it

Frankly the fault with many products and services that fail, is that either they don’t solve a problem at all, or they solve a problem for a very narrow audience. When I look at solving problems, I love to look at products that resolve a problem that a lot of people have.

Bradley a friend of mine was marketing his Support Pillow and he asked me if I knew why it was such a success? He went on to tell me that most of the people that ordered the pillow had neck pain. It was a common problem. Because of that, he was able to teach people where their problem originated. Regular pillows have no head or neck support. A foam pillow does. He taught people about a problem and then showed them how to solve it quickly and easily at a fair price.

That leads me in to the second most important ingredient in marketing any product, information or service. When you solve a problem, try to do it fast. In this day and age of fast food franchises, shopping at home and convenience, everybody wants what they want NOW. They don’t want to wait for results.

When dieting, people don’t want to wait 6 or 12 months to see a new body. If they are trying to lose weight they want to see results in one week, two weeks or three weeks. Let’s face it. You want results fast. And you are no different from anyone else.

Common sense is a big part of marketing any product, but most of us ignore common sense when we look at marketing. We don’t consider HOW we think. We often try to guess how others think. Look at yourself and you will realize that you are not much different than the person to whom you are trying to sell your product.

The third ingredient in successful marketing is ease. Make it easy for people to put your solution to use. Easy solutions to common problems are terrific. In this day and age, we want the most for the least amount of effort. Whether selling in person, running ads in newspapers, on television, on the internet,radio or in magazines, you have to make sure that whoever is watching, viewing, or reading your ads knows:

  1. They are getting a problem solved
  2. The solution to the problem is fat
  3. And it’s easy to implement.

When you have these three ingredients, you have the foundation for a successful offer and ultimately a successful business.

The consumer wants to know why he or she should give you money for what you’re offering. They don’t want to wait around for you to explain it to them. They want a clear, succinct, precise message as to what the problem is, how you are going to solve it, and how long it will take.

If you want to be successful in direct marketing you must under the importance of these three basic premises.

For more on direct marketing success tune in tomorrow.

Here’s To Your Success,

Until next time!

Prosperously yours,

Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
(757)-810-0208
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

This is a guest post from Brennan Smith – he’s going to share with you his 5 different tips to eliminate procrastination, boost your productivity and pursue success in your daily life, one task at a time!

Make Bite Sized Chunks

The biggest trigger of procrastination is if the task is too large, or new to us and overwhelming. One big task seems a mammoth to tackle, so a simple solution to make it easier on the mind is to break it down into bite sized chunks.

With one big task which will take 3 hours it seems such a chore to start, but break that project up into 9 20 minute bite sized chunks and before you know it you can do two of the 9 chunks and you are on a roll. Once you get started and make some progress then it has a feel good factor and a psychological effect of making you want to do more.

Suddenly this big mammoth task seems much more reasonable and very manageable. The trick is to simply concentrate on one chunk at a time, get it done and then move on to the next.

Plan It Out

Planning is one of the real, genuine keys to success. Just like the mammoth task is hard to start, a task without a plan can seem epic too.

However, if you first look at the breakdown and set a detailed timeline with quite specific deadlines then it will map out exactly what needs to be done and when in order to complete the task. Again, it becomes more manageable and you know exactly what to do and when.

Creating a plan and a timeline creates the urgency to act – when you know you have to do a task before this afternoon it puts pressure on you to act. Planning eliminates procrastination by stimulating action.

Make Yourself Accountable

Tell other people about your goals and your plans. This makes you more accountable outside of your own desires. It puts a healthy dose of fear of failure into you to inspire you to work, and makes you want to live up to other people’s expectations.

You know that other people know about your plans and you don’t want to let them down or be seen to give up in their eyes. It is easy to procrastinate or ignore a task when you only have yourself to report to, but when other people are involved it adds extra pressure, a different element and motivator to the task and it motivates you to take action.

You can also possibly add extra power here by starting a competition with your friend or accountability partner. Challenge them to pursue a goal too, and race either other to completion, or simply hold each other accountable. This changes the task too – it’s not just a boring task you have to complete, it is more fun, a shared experiment and some friendly healthy competition to spur you on.

Change your Environment

Just a simple change of scenery can help you to increase your productivity. When you work from the same place over and over this is when bad habits can creep up on you, laziness and procrastination. If you just mix it up a little bit it can really stimulate your mind and help you to just do what you are meant to be doing without procrastinating.

Try working from a cafe if you never have before. Just go there with the mindset that for just one hour you are going to keep your head down and work on your tasks. A new setting like this really can do wonders to blow away the cobwebs of procrastination.

Start Well

Something really simple you can do to make sure you make progress and continue on is to simply start well. Sit down at your desk and write something straight away. If it is a report you need to do then just write the opening paragraph. If it is the ironing you have to do then just setup the ironing board and iron 1 shirt.

Simply getting started clears your mindset, it stops you from thinking negatively and just gets you into a productive state of mind before you have chance to hesitate.

This is a Guest Post from Brennan Smith

Brennan Smith is an internationally renowned hypnotist and his specialist area is helping people to overcome procrastination (check out his stop procrastination hypnosis mp3s) and set their minds right for success. His website, Natural Hypnosis is one of the largest and most respected hypnosis audio websites in the world, from which he offers over 100 different specific sessions for all areas of self improvement.

He also offers 3 free hypnosis mp3s which are full sessions you can download to give hypnosis a try for yourself.

Here’s To Your Success,

Until next time!

Prosperously yours,

Jerry


Jerry Scicchitano
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

I would like to take some time out from March Madness to say thank you to all my readers for your nice and encouraging remarks to my posts. And now for todays post –

Regardless where you are now, your life is a work in progress. Your personal growth will forever be a lifelong pursuit. Only you may choose whether you’re pursuing exiting dreams or an awful unfulfilling existence. The dawn of each day brings to us a chance to make improvements in our lives. There will never be a day that you’re not faced with decisions. So you simply need to make the decisions and take the actions that will alter your life for the better. We’re each responsible for our own personal evolution. It’s down to us to act on what we learn, and do it consistently. So ask yourself, when was the last time you broke your daily routine, moved away from the rat race and asked, what am I doing to better my life? Well pat yourself on the back if you recently broke your routine. If you haven’t this may be the perfect time for you to start working on your inner self, which in turn will help you work on your outer self. If you would like to change your life situation, health, or anything for that matter simply remember to not blame a variety of factors for the place you find yourself in at this moment and begin to make changes:

Start Now:

So why not start your personal development right now. Here are just some options for doing this.

  • Reading: There are so many wonderful personal development books available and not just to buy. Libraries usually have a wide range of personal development books. And don’t forget to look up their online catalogue as this will give you access to all the other libraries in your city and the books you select can then be sent to your local library for collection.
  • The Internet: If you have access to the internet then you have more material available to you than you could ever get to read in a lifetime. It is even possible to see many of the top Personal Development Specialists talk on their areas of expertise on their websites or even on sites such as YouTube.
  • Seminars: Many of the top motivational speakers deliver seminars on a regular basis. The internet is a great way to find out what seminars are coming to your area and many of these are free or relatively inexpensive.
  • Audio books: One of my own personal favorites as you can listen to Personal Development audio books while you are driving in the car, walking the dog, cleaning up after the dinner and many other situations without using up time needed for life’s other important activities.

These are just a few examples but should be enough to get you started on your personnel development plan.

In making the huge step toward growth and development, it’s important to remember where you stand—and determine where you want to go. The in-between is all under your control. All you need to do is to stick to the plan.

Here’s To Your Success,

Until next time!

Prosperously yours,

Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
(757)-810-0208
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

When I’m writing a book, developing an invention, working on a student’s start-up development plan I know I’ll get confused. It’s inevitable. At some point, I’ll run into an obstacle that seems insurmountable.

I’ll want to give up. I’ll wonder why I’m doing this in the first place. But I’ve been through the cycle of doubt so many times that I know that the answer is to stop. Not forever, but to take a break.

My mind wants to push through and force a solution, but it’s when I most want to force that I most need to let go.

The impostor syndrome is common in creative types. What we create doesn’t feel good enough. But just because it doesn’t feel good enough doesn’t make it so.

The more I’ve created, developed, written, the more I’ve come to know my patterns of thought. I don’t have to believe every thought that passes through my mind.

It’s not always easy to not believe, because thoughts can seem to gobble you up. But it helps to know that thoughts come and go. When your state of mind changes, so do your thoughts.

Here’s To Your Success,

Until next time!

Prosperously yours,

Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.

There are plenty of people out there who need information but don’t know where to turn to get it or don’t have the time to investigate what they require on their own. You come in as an Information Broker for private citizens, civic groups, organizations and commercial operations.

For example say a neighbor wants to plant an evergreen hedge but doesn’t just want to accept what the local nursery is offering. You conduct the research – charging by the hour – and find out what would grow fastest, thickest and in that particular sunlight or shade.

Or a high school senior is trying to find scholarships, or student financial aid for college who do they call? Why you of course.

How about the small business in town who wants to set up an outdoor café but the overworked owner doesn’t have time to navigate the zoning laws with the town zoning board.

You the Information Broker step in and handle it. I bet you could think of over 100 people that could use your service right now this weekend.

Here’s To Your Success,

Until next time!

Prosperously yours,

Jerry

P.S. Remember The Buck $tarts Here


Jerry Scicchitano
Jerry Scicchitano is known for turning ideas into action. His concept paper, “The Entrepreneurial Mall,” was presented at the 20th Annual Entrepreneurship Education Forum, sponsored by the Kauffman Center for Entrepreneurial Leadership. Jerry is the author of Part Time Income Enterprise (Morgan James Publishing), and founding sponsor of the M.H.S Entrepreneur and Inventors Club. Jerry also sits on the board for two non-profits: The Every Child Deserves a Chance Foundation and Jesus – The Divine Mercy Foundation.